New guerilla marketing

In the recent month or so i came acrooss a couple of posts in internet forums that were about certain product. Often the poster was a frequent member, talking about new things to come up. So i did a bit of search and it seems that the companies are actually using children to advertise their products. So how does it all work? Well the forum has a specific group of people. And if when you "serve" the information to them you basically target the very core of the market segment. The opinion leaders. If you succeed with them, the chances are that others will follow. The companies pay children to post about their new games. The children might even do it for free in exchange for a working, playable preview demo.

"Bots" that post are being hunted down and eliminated. So a human's touch is necessary. The worst thing is that the users can not clearly distinguish the information (as reliable data and facts) and propaganda material (one sided, distorted facts).

Guerilla marketing seems to be becomming very devious, trying to invade the communities. So Administrators and moderator already took precautions by being aware of this and in better forums they are trying to eliminate this. But a lot of forums doesn't have such awareness. This makes the users quite vulnerable.

So if you see a post that is saying how comething is "cool", "fantastic" etc, think about all this before taking the posst seriously.